Robinson Helicopter is redefining vertical lift.
The helicopter industry has long been defined by high complexity, high cost, and slow-moving innovation—driven by legacy OEMs focused on government contracts and elite customers. But that status quo is changing.
At the forefront of this industry transformation is Robinson Helicopter Company, a leading manufacturer of rugged, reliable civilian helicopters. With the launch of the new R88 utility helicopter, Robinson is proving that aerospace innovation doesn’t have to be complicated—or expensive.
Under the leadership of CEO David Smith, Robinson is challenging traditional vertical lift norms and redefining what modern utility and light helicopters should be: simple, affordable, and built to perform across real-world missions.https://www.robinsonheli.com/
David brings a rare mix of engineering expertise, strategic leadership, and hands-on aviation experience—with a background that includes Bell Helicopter, MIT, and deep involvement in simulation-based aircraft design. Now, he’s steering Robinson into bold new territory, from new aircraft development to drone manufacturing and workforce transformation and working to ensure Robinson is redefining vertical lift.
🎧 In this episode of The Aerospace Executive Podcast, we go behind the scenes of the R88 launch and explore Robinson’s role in the future of both manned and unmanned aviation. And the way Robinson Helicopter is redefining vertical lift.
Key Topics Covered:
- Why helicopter design has stagnated—and what’s finally changing
- How the R88 delivers performance, simplicity, and affordability for EMS, utility, and tourism operators
- Robinson’s competitive edge: vertical integration and U.S.-based in-house manufacturing
- The company’s entry into the drone market—and why their approach is different from traditional quadcopters
- How Robinson builds a high-performance aerospace workforce, focused on loyalty, skill, and innovation
About Craig Picken
Craig Picken is the Managing Partner of Craig Picken Executive Search, a retained search firm focused on elevating leadership in aviation and aerospace. Since 2008, he has completed more than 400 senior-level searches across MRO, manufacturing, and services, partnering with premier OEMs, operators, financial organizations, and private equity sponsors.
A former Naval Flight Officer with over 100 combat missions and 325 carrier landings, Craig brings a unique perspective as the only executive recruiter in the industry who has flown, sold, and led P&L in aviation. Beyond recruiting, he is a speaker, executive coach, and host of The Aerospace Executive Podcast, where he highlights leadership insights from across the industry.